Amar Chitra Katha, the flagship brand, was founded in 1967 and is a household name in India. It is synonymous with the visual reinvention of the quintessentially Indian stories from the great epics, mythology, history, literature, oral folktales and many other sources.
Today, Amar Chitra Katha is a cultural phenomenon, custodian of more than 400 comics in 20 languages that have sold 100 million copies to date. With more than 1.5 million copies sold every year, Amar Chitra Katha is the undisputed leader in the children?s publishing segment in India.
During the global pandemic this year, Amar Chitra Katha has been quick to transition into a digital-led operation, optimising the ACK and Tinkle Apps, producing digital content across media and platforms and launching a new e-learning module to bring Indian arts and culture to children and young adults across the world.
Amar Chitra Katha also publishes Tinkle magazine, a much-loved monthly comic which features iconic toons like Suppandi, Shambu, Tantri the Mantri and many more.
In India, Amar Chitra Katha also owns the licence for National Geographic magazine in India and publishes National Geographic Traveller India.